As the co-founder of the ÉLAN brand, Anna Kravchenko was a distinguished speaker at “THE MASTERCLASS COLOMBIA FEST”, one of the largest beauty events in Latin America, held in Medellin from September 18 to 20. This event attracted professionals in brow artistry, lash makers, and lamimakers from diverse countries, including the United States, Mexico, Peru, and Costa Rica.
“Anna expressed her delight, describing the experience as wonderful. She noted the high standard of the beauty industry in Colombia, with a significant presence of popular beauty bloggers at the event. The audience, marked by a warm and inviting atmosphere, demonstrated eagerness for professional development. Anna shared that their teaching approach was well-received, and they anticipate more experts from Ukraine participating in the coming year”.
During “THE MASTERCLASS COLOMBIA FEST” Anna Kravchenko took the main stage to discuss“ Innovative procedures from ÉLAN for lashes and brows”.
Participants gained insights into various subjects, such as:
– the process of hair coloring with chemical dyes;
– distinctions between oxidative and direct dyes;
– fundamental principles of working with gel tint and ÉLAN SMART BROW TINTING SYSTEM;
– the difference between brow lamination and brow flexing;
– the ingredients and principles of ÉLAN expert system for brow and lash flexing (SUPERSONIC);
– pigments to avoid after lamination;
– the step-by-step procedure of brow flexing.
The highlight of the presentation was a live demonstration where Anna Kravchenko showed the brow flexing procedure using ÉLAN SUPERSONIC expert system.
For updates on events featuring the brand, stay tuned to elanevents.com.ua.