The beauty industry is constantly evolving. Brow artists and clients alike are searching for products that deliver reliable results, natural-looking color, and maximum versatility. As trends move toward customized brow styling and softer, more sophisticated finishes, the demand for truly universal brow tint shades continues to grow.
This demand inspired the creation of 08 CHOCO, the newest addition to the Deep Brow Tint 2.0 collection. Developed through a collaboration between ÉLAN and renowned brow expert Natalia Radyk, the shade was designed to solve one of the most common challenges professionals face every day: finding a perfectly balanced brown that works beautifully across a wide range of clients.
The Story Behind 08 CHOCO
Every successful product begins with a real need.
For years, professional brow artists searched for a shade that could deliver depth without excessive warmth, richness without unwanted gray tones, and versatility without compromising natural-looking results.
Natalia Radyk, Director of ÉLAN Academy, member of the International Association of Beauty Specialists, and one of Ukraine's most respected brow experts, understood this challenge better than anyone.
After years of working with clients and educating beauty professionals, she recognized a gap in the market. Brow artists needed a color that could become a true everyday essential—a shade that would suit most clients while maintaining elegance and sophistication.
This vision became the foundation for 08 CHOCO.
From Idea to Reality
The development process took several months of collaboration between Natalia Radyk and the ÉLAN KIMYA product development team.
Every detail was carefully considered:
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color balance;
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skin stain performance;
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consistency;
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color longevity;
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versatility across different client types.
The goal was not simply to create another brown tint. The objective was to create a shade that would become a reliable tool for professionals working with a variety of brow styles, hair colors, and skin tones.
The result was 08 CHOCO—a shade that quickly gained attention among brow artists even before its official release.
What Makes 08 CHOCO Different?
Many brown brow tints tend to lean too warm, creating unwanted reddish tones, or too cool, resulting in an overly gray appearance.
08 CHOCO was developed to avoid both extremes.
The shade delivers a rich, neutral brown finish that creates clean, elegant results while maintaining a natural appearance.
Its carefully balanced formula allows brow artists to achieve predictable color outcomes without unwanted undertones.
This makes the shade suitable for a wide variety of clients and styling goals.
Designed for Modern Brow Trends
Today's clients increasingly prefer natural-looking brows that enhance their features rather than overpower them.
Modern brow styling focuses on:
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natural definition;
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facial harmony;
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customized color matching;
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soft transitions;
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healthy-looking brows.
08 CHOCO fits perfectly into these trends by offering a versatile brown that complements modern brow aesthetics.
Whether creating soft everyday brows or more defined professional results, the shade helps artists achieve polished and sophisticated outcomes.
A Shade Suitable for Most Clients
One of the key advantages of 08 CHOCO is its versatility.
The shade was developed to work beautifully across a wide range of color types, making it suitable for approximately 90% of clients.
This flexibility makes it a valuable addition to any professional brow artist's toolkit.
It can be used for:
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blondes seeking more definition;
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brunettes wanting natural depth;
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clients who prefer neutral brow tones;
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customized brow styling services;
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modern brow architecture techniques.
For professionals, this means fewer compromises and more predictable results.
More Than Just Color
08 CHOCO is part of the innovative Deep Brow Tint 2.0 collection, developed within the ÉLAN Smart Brow Tinting System.
The formula does more than provide color.
It contains the sunflower seed extract complex Heliogenol™, which helps support the appearance of healthy brow hairs during the tinting process.
Additional benefits include:
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natural brown color without excessive warmth;
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balanced neutral undertone;
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pleasant fragrance during application;
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clean skin stain;
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long-lasting performance;
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professional-level results.
These features make 08 CHOCO an excellent choice for professionals who value both aesthetics and quality.
How to Use 08 CHOCO
For optimal results, 08 CHOCO can be combined with ÉLAN oxidizing emulsions depending on the desired effect.
Professionals can choose:
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2% Oxidizing Emulsion for softer and more natural results;
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3.5% Oxidizing Emulsion for deeper and more saturated color.
This flexibility allows artists to customize the final result according to the client's needs and brow goals.
Professionals can learn more about the shade here:
https://elancosmetics.net/products/deep-brow-tint-2-0-08-choco-natural-brown-20-ml
Why Professionals Are Choosing 08 CHOCO
The success of any brow tint ultimately comes down to performance in real-world salon environments.
Professionals appreciate 08 CHOCO because it offers:
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versatility;
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predictable results;
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natural-looking color;
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modern neutral undertones;
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suitability for a wide variety of clients.
As brow trends continue to evolve toward personalization and natural beauty, products like 08 CHOCO help artists deliver the results clients are increasingly requesting.
