About Us

ELAN professional line
A brand created by professional brow artists for beauty industry experts…

The first and only

ÉLAN is the first and only brand for professional brow artists, makeup artists, and lamimakers that has been setting trends in the brow industry since 2015. We offer only professional tools and materials and can confidently guarantee a high level of quality.

Founders

The co-founders of the brand, sisters Olena Kurchyna and Anna Kravchenko, are beauty experts with over 30 years of combined experience in the beauty industry. They are the owners of the “Ruky-Nozhytsi” beauty salon chain, the “Ruky-Nozhytsi” center of specialized training of the Beauty Salon Business Academy, the first Brow Bar in Ukraine, and the ÉLAN Lash & Brow Beauty Lounge in Dubai.

In 2022, Anna and Olena built the ÉLAN KIMYA factory in Antalya, Turkey, where they produce their own brands in addition to private labels:

– professional cosmetics brand ÉLAN;

– innovative hair care brand LAvHAIR;

– disAL brand of disinfectants.

The UNIVERSE BEAUTY SHOW, the largest international championship for beauty professionals founded by the sisters, has become an annual tradition, with representatives from more than 30 countries participating.

KeraVEG is an innovative system for lamination of eyebrows and eyelashes that has no analogues in the world.

Advantages of the KeraVEG system:

– Keratin restores hairs structure during all stages of the procedure

– Has a powerful care complex, which includes vegan protein, jojoba oil, and trehalose

– Up to 40% hair thickening after the procedure 

Result of application: 

– The effect lasts up to 6 weeks

– Protection against dehydration and breakage thanks to vegan protein

– Hairs are more well-groomed and manageable

The company's clients are professional brow artists, make-up artists, and lamimakers on all continents. They actively use ÉLAN professional line products in their work and achieve excellent results thanks to them. ÉLAN has official representative offices in more than 45 countries.