Olena Kurchyna attends the largest beauty event in Dubai

Olena Kurchyna attends the largest beauty event in Dubai

Dec 19, 2023

Olena Kurchyna, co-founder of the ÉLAN brand, attended the largest B2B event in the Middle East for beauty specialists, “Beautyworld Middle East” exhibition in Dubai. The event took place from October 30 to November 1.

“Beautyworld Middle East beauty industry exhibition is always a great opportunity to connect with partners. Currently, we are actively preparing for the registration and launch of ÉLAN in Kuwait, Bahrain, Chile, Hong Kong, Singapore, Switzerland, and India, as well as in negotiations with three more countries. It's especially gratifying to hear and realize that we are introducing new services to international markets. We take pride in sharing our knowledge!” — shared Olena Kurchyna.



Beautyworld Middle East Exhibition in Dubai

The exhibition welcomed primarily over 70% Arabic-speaking clients from Saudi Arabia and Kuwait. Attending the event was a great opportunity to communicate with partners, as ÉLAN introduces new services to the GCC beauty market, providing advice and assistance for a successful launch. Olena Kurchyna also presented ÉLAN Kimya production for those interested in starting their turnkey cosmetic brand.

Visitors to ”Beautyworld Middle East” had the opportunity to purchase ÉLAN's best-selling products and receive information on their application.