At ÉLAN, we believe that beauty is not just about products — it’s about constant growth, inspiration, and connecting with the most advanced trends in the world. That’s why we’re excited to share the story of our co-founders, Anna Kravchenko and Olena Kurchyna, and their recent journey to Cosmoprof Asia, one of the world’s most prestigious beauty trade shows, a visit that has already become a cherished tradition for them.
Cosmoprof & Cosmopack Asia: the world’s leading events for beauty trends and professional expertise
Cosmoprof Asia is a major B2B beauty exhibition that brings together innovators, manufacturers, and beauty professionals from across the globe. In 2025, the event took place from November 12 to 14 at the Hong Kong Convention and Exhibition Centre, while Cosmopack Asia (its supply-chain counterpart) ran from November 11 to 13 at AsiaWorld-Expo.
This four-day show is a powerhouse of creativity, showcasing everything from finished cosmetics, haircare, and nail products to raw materials, machinery, and packaging.
Why ÉLAN founders visited Cosmoprof Asia: expanding knowledge and building connections
For Anna and Olena, attending Cosmoprof Asia wasn’t just a business trip — it was a mission. Their goal was simple yet ambitious: to explore the world’s best beauty technologies and bring them back home. At ÉLAN, LAvHAIR, and disAL, we always aim to stay ahead of the curve and deliver professional-grade innovation to you.
Walking through the halls of Cosmoprof Asia, they visited exhibitions of the most pioneering brands, discovered emerging trends in ingredients, and engaged in conversations with leading manufacturers. These interactions gave them a front-row seat to the future of beauty — from clean and organic formulations to cutting-edge salon devices and packaging solutions.
Key beauty directions and industry highlights explored
Cosmoprof Asia highlighted the growing importance of sustainability and responsible beauty. Dedicated zones for eco-friendly and organic brands showed the industry’s shift toward conscious formulations.
The exhibition was a source of insights in professional haircare, salon equipment, and private label packaging. At Cosmopack, our co-founders explored new machinery, tools for lamination and lifting procedures, and innovative packaging solutions.
They also found inspiration for new products and treatments for hair, brows, lashes, and make-up, as well as ready-to-launch concepts for professional salons.
Through CosmoTalks, networking sessions, and live demos on Cosmo Onstage, Anna and Olena gained practical ideas to enhance product lines, expand private label offerings, and bring global trends to life.
Bringing it all home
Now, we are already putting the insights into action. The inspiration Anna and Olena gained at Cosmoprof Asia is fueling new concepts, formulations, and partnerships. They are more committed than ever to raising the bar in the beauty world — and to sharing that knowledge with you, our community of salon professionals, artists, and clients.
Our co-founders’ trip to Cosmoprof Asia is not just a milestone — it’s a reminder of why we started: to explore, to learn, and to bring the best of global beauty innovation home so we can grow together.
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