Behind every established professional brand stands more than innovation and products.
There are people, shared values, and a long-term vision.
For ÉLAN, ten years represent a decade of consistent growth, professional development, and the creation of an international beauty community united by expertise and trust.
Ten years of ÉLAN is not only a brand milestone — it is a collective journey.
From Concept to International Presence
ÉLAN was founded as a professional cosmetics brand created for brow artists, lash specialists, and makeup professionals who prioritise quality, safety, and reliable results.
From the beginning, the brand focused on research-driven formulas, professional education, and a deep understanding of the needs of beauty specialists across different markets.
Today, ÉLAN products are used by professionals in more than 45 countries worldwide, supported by international registrations and in-house production at ÉLAN KIMYA.
A Brand Shaped by Professionals
Over the years, ÉLAN has developed into a strong professional ecosystem that includes beauty specialists, educators, technologists, ambassadors, partners, and an internal team committed to quality and innovation.
This professional community remains central to ÉLAN’s identity and growth.
Education and Industry Contribution
Education has always been a core pillar of ÉLAN’s philosophy.
Through ÉLAN ACADEMY, professional training programmes, international championships, forums, workshops, and industry events such as ÉLAN ASIA SHOW, the brand actively contributes to the development of the global beauty industry.
Looking to the Future
Ten years mark an important milestone — not the final destination.
ÉLAN continues to focus on product innovation, professional education, and international collaboration, supporting beauty professionals and contributing to the future of the beauty industry in Europe and beyond.
