ÉLAN ASIA SHOW 2025 was a large-scale international beauty event organized by ÉLAN, welcoming beauty professionals from across Europe and beyond.
Held in 2025 in Turkey, the event offered a week-long immersive experience focused on professional education, international championships, live workshops, networking, and celebration within the global beauty industry.
The venue — Miracle Resort Hotel 5★ in Antalya — provided a premium environment designed for comfort, learning, and professional exchange.
A Multiformat Experience for Beauty Professionals
ÉLAN ASIA SHOW 2025 was created as a comprehensive platform for brow artists, lash artists, makeup artists, educators, and beauty entrepreneurs at different stages of their professional journey.
The program brought together key areas of the modern beauty industry, combining education, competition, creativity, and community building.
Program highlights:
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International championships for brow, lash, and makeup professionals
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A dedicated Children’s Makeup Championship
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The ÉLAN High League Championship for ÉLAN technologists
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A professional Beauty Forum featuring international speakers
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Live demonstration workshops by ÉLAN technologists and brand ambassadors
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The MISS ÉLAN Beauty Contest
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A large-scale celebration marking ÉLAN’s 10-year anniversary
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Daily networking and brand experiences
Beauty Forum — Knowledge, Trends & Practice
The Beauty Forum gathered experienced industry professionals who shared practical case studies, market insights, emerging trends, and modern approaches to professional beauty services.
Speakers included:
Anna Kravchenko,Olena Kurchina, Lera Ruma, Natali Frekautsan, and Iryna Pogodina.
The forum focused on combining theoretical expertise with practical tools, allowing participants to apply new knowledge directly to their work in salons, academies, and educational projects.
Live Workshops & Professional Techniques
A central part of ÉLAN ASIA SHOW 2025 was a series of live workshops showcasing advanced brow and lash techniques.
Participants observed real-time demonstrations, interacted with experts, asked professional questions, and gained techniques applicable to everyday beauty practice across European markets.
International Championships
The championship program reflected the diversity of the professional beauty industry and included:
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Brow shaping and tinting
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Brow and lash lamination
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Commercial makeup
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Full bridal look creation
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Competition among ÉLAN technologists
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Children’s makeup
Each category was evaluated by an international jury using transparent criteria.
Participants received expert feedback and competed for a €20,000 prize fund.
Networking, Lifestyle & Brand Experience
Beyond education and competition, ÉLAN ASIA SHOW 2025 offered a rich lifestyle and networking program:
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Pool Party events
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An elegant White Party on the beach
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A dynamic dance masterclass
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The MISS ÉLAN evening show
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A final anniversary celebration with a closing Disco Party
These moments strengthened professional connections and created lasting memories.
Looking Ahead
ÉLAN ASIA SHOW 2025 confirmed ÉLAN’s role as an international platform for professional beauty education, collaboration, and innovation.
The event strengthened connections within the European and global beauty community and set the foundation for future international experiences.
Stay connected to discover what’s next!
